Be OUR Messenger

One of the great things about an organization with the size and reach of the American Institute of Architects is our thousands of messengers. Members are messengers. Local, State and Regional components are messengers. National committees and components are messengers. We’re all messengers. Some are more vocal than others but we all have our own voice.

I’ve been talking for a long time about elevating the impact of the AIA. One way that we can increase our impact is to make everyone a messenger. Local components can encourage all their members to be a messenger. Our regions need to empower Local and State components as messengers and so on.

But here’s the key: we have to work together. We must have a unified message. We must be BOLD and we must communicate that message; with each other and with the public. There needs to be a symbiotic relationship between members and local and national components.

As our National Convention begins today it is the time for us to be BOLD; to have a BOLD message. We will spend the next few days “Building Leaders.” We must be the leaders that we’re looking for. We are Architects and we need to let the world know.

We all have to do our part.

Today, I challenge you to talk to your local Director about how you can be a better messenger. To all our Leaders and Components and Committees, your challenge is to communicate the message to the membership.

We are Architects. We think differently; we work differently; we act differently. Maybe it’s time to lead differently.

We have a BOLD new message; a message about connecting; about value; about engagement and relevance; about passion and about telling our story.

Will YOU tell OUR story? Will YOU be OUR messenger?

How are you spreading the message of the AIA? Leave me a comment below. I’d like to know.

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